Placido Possam / Selected work
Mavielo
Creative direction for an agritech startup: brand, campaigns and product, from zero to 30,000 users.
Challenge
A new agritech needed a brand, a voice and users all at once, plus communication that could keep pace with a product still being built.
Idea
Connect business strategy, branding and communication to product development, so the brand and the platform grew as one.
What I did
I led the startup's creative direction and managed the Design and Marketing teams in close partnership with the CEO and executive leadership. I built the brand's visual language, acquisition campaigns and product communications, contributing to the platform's organic growth: over 30,000 users within four months. One note: the logo wasn't executed by me, and I argued for revising it to avoid a resemblance to another brand in the market.
Credits
Creative and marketing direction: Placido Possam.