Placido Possam / Selected work
Naruto × Burger King
Two Burger King stores turned into the world of Naruto, and a hit across Instagram and TikTok.
Challenge
Turn two Burger King stores into the world of Naruto without ending up with a store covered in anime stickers.
Idea
Treat each store as a set: the franchise lives in the architecture, the light and the customer's path.
What I did
I was responsible for the creative direction, craft and storytelling of both stores and their products, over two months of production. Almost everything was handcrafted: only the character art and a handful of assets licensed by Japan's VIZ Media came ready-made. The stores became a pilgrimage spot for fans and took over social media, with huge organic buzz on Instagram and TikTok.
Credits
Haute | Umauma for Burger King.