Placido Possam / Selected work
Gatorade
Suor nos Une (Sweat Unites Us) · Copa América
Challenge
Talk to fans in the middle of the Copa América without repeating the usual performance talk, and bring the men's and women's national teams together as one.
Idea
To unite fans with Brazil's national team, we created a visual identity with what actually glues them together: by designing an actual tape with our concept stamped on it.
What I did
Art direction and motion for the campaign pieces for Gatorade and CBF, including the stadium LED boards during Brazil's matches.
Credits
Agency: Lew'Lara\TBWA.