Placido Possam / Selected work
Claro empresas
A rebranding concept for Claro's business arm: the same red, now rendered in glass, light and texture.
Challenge
Claro empresas' visuals had fallen behind: the old pieces weren't keeping up with the technology and progress the company was already delivering to its clients.
Idea
A calmer, more confident visual system that keeps Claro's red and reorganizes everything else.
What I did
I developed the concept, from the system's logic to its applications.
Credits
Agency: ID\TBWA.