Placido Possam / Selected work
Omoda | Jaecoo
Launch campaign for the OMODA 5 and OMODA 7 hybrid cars. I was also part of the team that brought the brand to Brazil with the JAECOO 7, across social media, KVs and ad campaigns.
Challenge
Launch two hybrids from a brand that had just arrived in Brazil, in a market full of similar promises.
Idea
We created a commercial within a commercial, putting Bruna Marquezine to drive the OMODA 5 and OMODA 7 and actually run away with the cars she loved so much. All of that with a premium finish on every ad.
What I did
I led the campaign's visual direction, from key visuals to film. Within months, the OMODA 5 became one of Brazil's top three best-selling hybrids.
Credits
Agency: ID\TBWA. Ambassador: Bruna Marquezine.